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Academic Year/course: 2017/18

450 - Degree in Marketing and Market Research

27641 - Sociological Techniques for Business Negotiation


Syllabus Information

Academic Year:
2017/18
Subject:
27641 - Sociological Techniques for Business Negotiation
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
450 - Degree in Marketing and Market Research
ECTS:
5.0
Year:
4
Semester:
First semester
Subject Type:
Optional
Module:
---

5.1. Methodological overview

The intervention model is developed by the students themselves, their involvement and their efforts are essential for success. We intend therefore to encourage an open and critical attitude to the complexity of today's society. If the program is followed with these recommendations will be much easier to do thereadings and activities.

The learning process is active. This is the main methodological principle on which we rely. The teacher will provide different elements to facilitate learning, including the Digital Teading Platform (ADD). The detailed schedule of learning activities will be provided taking into account the context in which the teaching of each group develops: calendar, classrooms, schedules, groups, number of students per class, teacher teaching load, etc.

5.2. Learning tasks

The program that the student is offered to help achieve the expected results includes the following activities ...

 

Activity

Number of hours

Master class

20

Classroom practicum

30

Student autonomous work

65

Conducting evaluation tests

10

Total

125

 

Teaching activities ("Lectures") will basically consist of lectures with the group as a whole, where the theoretical foundations of the subject will be presented and references will be provided.

Teaching activities "Classroom Practicum" will mean a more practical approach to the subject, through exchange of ideas, discussions, problems, cases, individual and / or group, tests in the classroom (role playing with different negotiation situations ), case studies (depending on the subjects in class).

5.3. Syllabus

UNIT 1. ELEMENTS TO CONSIDER IN NEGOTIATIONS

 

  • Objective elements  necessary for the existence of a negotiation
  • Actors, objects and relationships.

 

UNIT  2 PREPARATION OF NEGOTIATIONS

  • Knowledge and definitions of a specific negotiation
  • Negotiation Styles.
  • Types of negotiation.

 

UNIT  3. PROCESS AND DEVELOPMENT OF NEGOTIATIONS

  • Phases of negotiations.
  • Preparation
    • Objectives of a negotiation
    • Classification of variables
    • Negotiation table
    • Development.
    • Close or Agreement.

 

UNIT 4. TYPES, STYLES AND NEGOTIATING TACTICS

  • Tactics and strategies

 

UNIT 5. COMMUNICATION IN NEGOTIATIONS

  • Identifying the language of the other party and tailored language.
  • Sintonizing with the other party.
  • Leading the communication process.
  • Nonverbal language.
  • Perception process and subliminal communication.

UNIT 6 SOCIAL SKILLS

  • Emotional intelligence: managing emotions.
  • Other: active listening, empathy, assertiveness, etc.